...helps paint a distinct picture of your brands mission, values, and services while telling a unique story. By listening to your goals and vision for your business, I create a detailed Brand Guide that best represents your brands internal and external identity. 


Your Brand Guide

Everything you could ever need to solidify your brands identity. See packages below.

Branding Story 

A detailed outline of your brands persona that encompasses the facts and feelings that are created by your brand.

Brand Message

How your brand communicates its unique value propositioning and personality through verbal and non-verbal messaging.

Consumer Demographics

Identifying your main demographic and the best ways to attract them to your services through strategic branding and messaging.

Brand Strategy 

A detailed analysis of how your brand is currently perceived in the market and unique strategies to help stand out amongst competitors. 

Brand Style Guide

A detailed visual identity of your brand. Logos, brand colours, fonts, design aesthetic, photography standards, etc.

Supporting Graphics

Print assets (letterheads, email design, social media assets (templates, etc.)

The Branding Process...

The Meeting

Our first meeting will consist of getting to know you, your business and what you envision your new brand identity to look like. Here I will gather a basic grasp of what you would like included in your branding guide and then begin putting together my project proposal. 

Project Proposal

My proposal will contain a brief description of your business, project itinerary, timeline, pricing and payment plan. Once you’ve reviewed my proposal and we’ve settled on all the specific details, we begin the creative process. From here I will provide you with a detailed brand questionnaire. This questionnaire is used to help me better understand your needs and wants. Using the questionnaire I will put together a vision board to help inspire and lead us into the right creative direction.

Rough Draft

Once the vision board has been reviewed, I will begin to explore different style guide options. This step will allow me to experiment with different ideas and aesthetics, providing you with a multitude of design options to choose from. Your style guide will contain multiple potential logos, fonts, colour palettes, photography direction, and other brand collateral. 

Review + Revision

This meeting will allow us to review and revise the first round of design drafts. This process may be repeated over once or twice depending on how much creative exploration is needed until we finally settle on your finished design guide.

Branded Style Guid

Using the approved drafts and designs, I’ll begin the first draft of your Brand Style Guide. We will have another meeting to go over and revise any details for the final draft of the guide.

Final Delivery

Once the brand style guide is complete, I will compile all elements of the guide and organize them into files for you to have.

    Don't think. Just click.

    If you've been on the fence, there has never been a better time to start.
    client application

    Simple Startup

    It couldn't be easier to get things up and running once we've introduced ourselves.


    I provide you with a detailed outline and free quote of your project. Once you've approved of the final proposal - we get the creative ball rolling!

    Consistent Updates

    I will always ensure that you're completely up to date on all project details. Communication is key!