Clients
Web Development, Design and Branding PortfolioFace Bar by Nude
Since 2020, I have had the privilege of collaborating with Face Bar by Nude (also known as Nude Laser + Wax Bar), a women-led day spa that prides itself on its local roots in the bustling downtown of Victoria, British Columbia. My partnership involves a comprehensive range of services including website and online store management, social media management + strategy, SEO optimization, targeted advertising campaigns, professional in-house photography, crafting engaging content for their blog and much more. This multi-faceted approach allows me to support the brand's growth and maintain its digital presence, reflecting the high-quality, personalized beauty experiences it offers its clientele.
A bit about my approach ...
Mastering the art of design and content creation begins with a deep dive into the heart of your brand. Recognizing that each brand and entrepreneur possesses a distinct identity, I kick off every project with an in-depth discovery process, starting with a detailed questionnaire following our initial meeting. This groundwork paves the way for crafting a visual storyboard that encapsulates your brand’s ethos, identity, core audience, and competitive landscape. Upon aligning on the envisioned brand image—including colour palette, typography, logo, and supplementary brand materials—I curate a comprehensive Brand Style Guide. This guide is your blueprint for maintaining consistency, ensuring balance, and achieving a standout presence in the marketplace.
JM Furniture Plus LTD.
JM Furniture Plus is a family-run furniture business based in Victoria, BC, offering a curated selection of high-quality, imported and antique furnishings at affordable prices. I partnered with JM Furniture to modernize their digital presence by designing a custom Squarespace website highlighting their product offerings and encouraging booking appointments at their home showroom. The site is currently in pre-launch, with full functionality and SEO optimization prepared for their upcoming debut.
South Swell Surf Co.
South Swell Surf Co. is a soon-to-launch surf brand based on Vancouver Island, offering surfing lessons, gear rentals, and laid-back West Coast vibes. I created the full brand identity from the ground up, including logo design, colour palette, and visual assets that capture the nostalgia of 1970s surf culture. Designed to focus on sustainability and community, the branding reflects the spirit of local surf towns like Jordan River and Shirley, BC. This concept project blends earthy textures and retro design to bring a fresh take on classic coastal living.
Lioness Hearted
Lioness Hearted is a developing brand concept that blends vintage retail with purpose-driven storytelling. The business focuses on antiques, collectibles, and curated goods, while also exploring opportunities for collaboration with charitable initiatives. The brand aims to balance elegance and strength through a visual identity rooted in Art Deco influence and symbolic design.
Regalis AI, Inc.
Love's Legacy
Love's Legacy is a life and love story documentation service based in Victoria, BC, dedicated to celebrating couples' love stories through personalized storytelling, books, and photography. I had the privilege of providing comprehensive branding, design, and website services for them. This included developing their Brand Style Guide, crafting their Brand Strategy and Messaging, conducting a Market Demographic Analysis, and designing their logo, custom illustrations, business cards, and trade show signage. Ensuring consistency and visual appeal across all touch-points, I recently completed the development of their website. Their website is not maintained by me.
Angsty Axel
Angsty Axel, a unique online boutique catering to the alternative lifestyle community in Victoria, British Columbia, showcases the multifaceted talent of Axel – an artist, potter, clothing designer, and performance artist. I've had the opportunity to contribute to Axel's vision by spearheading a comprehensive rebranding initiative, which included the creation of a distinctive new logo, crafting bespoke vector illustrations, and overhauling their website and e-commerce platform to reflect the edgy and artistic essence of their brand.
