When it comes to design and content creation, understanding your brand's core values and personality is half the battle. Each brand and entrepreneur I work with has their own unique, persona. After our first meeting, I begin every project with a detailed questionnaire. From there, I create a visual storyboard of your brand's values, identity, core target audience and competitors. Once we have settled on the brand image, colour palette, typography, logo design, and additional brand collateral, I provide a thorough brand style guide to ensure consistency, balance, and unique differentiation to ensure you and your business stand out.